The revenue you’re missing isn’t in the funnel. It’s in your pricing.
For scaling fintech and SaaS teams leaving revenue on the table. Reset pricing to the value customers actually get, then build the system that keeps it there.
Cost-plus pricing is quietly telling your market you’re a commodity.
Underpriced, and you know it
Prices were set early to win the first deals and never revisited. Raising them now feels risky, so you don’t, and the gap widens every quarter.
Discounting without a floor
Reps concede to close, with no clear value story to hold the line, and every discount quietly resets what the next customer expects to pay.
Competing on price, not value
When the number is tied to your costs, you’ve told the market your inputs are the point, and handed every competitor an easy way to undercut you.
From cost-anchored to value-led, with the system to hold it.
I start from what your customers actually value, rebuild pricing and packaging around it, and put the quoting discipline and review cadence in place so the gains hold instead of eroding deal by deal.
- Value & willingness-to-pay analysis
- Pricing & packaging redesign
- Quoting & deal governance
- Pricing operating rhythm
Pricing work that has moved real numbers.
More on pricing from Field Notes.
The 30-second discount that costs you for three years
A discount is a permanent decision your team makes in the time it takes to lose a deal.
The pricing structure that sold itself
How a tiered model with overages gave reps a lever before discounting, and quietly drove upsell.
Cost-plus pricing is quietly telling your market you’re a commodity
How value-based pricing recovers margin that cost-plus quietly leaves on the table.
Your best customers are subsidizing your worst
Flat pricing feels fair. It usually means your highest-value customers are overpaying to cover everyone else.
A simple way to start.
Scoping call
A short, focused conversation about where pricing stands today and what you’re trying to unlock.
Diagnostic & plan
A clear read of your current pricing and a prioritized plan you can act on right away.
Build & embed
Hands-on work to put the changes in place, and the operating rhythm to keep them working.
She’s an operator first. She doesn’t hand you a framework and leave – she stays in it until the work is actually done.
Think your pricing is leaving money on the table?
A 30-minute call, no pitch – we pinpoint where value is leaking and what to fix first. You leave with the system, not a dependency. I take on only a small number of fractional clients at a time.
Book a CallEvery engagement is led by Neta Pyasi, former VP of Operations at Benevity ($1B to $3B+ in volume) and an early operator at Solium (acquired by Morgan Stanley).