Bloomera

Category: Pricing

  • Cost-plus pricing is quietly telling your market you’re a commodity

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    ← Field NotesPricing Cost-plus pricing is quietly telling your market you’re a commodity Everyone frames the switch to value-based pricing as a margin play. The bigger cost is what cost-plus does to how your market sees you. The standard case against cost-plus pricing is about leakage: price on your costs instead of your customer’s value…

  • The 30-second discount that costs you for three years

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    ← Field NotesPricing The 30-second discount that costs you for three years A discount is a permanent decision your team makes in the time it takes to lose a deal. Discounts feel like small, local decisions. A rep is on a call, the deal is wobbling, a number gets shaved to get it across the…

  • Your best customers are subsidizing your worst

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    ← Field NotesPricing Your best customers are subsidizing your worst Flat pricing feels fair. It usually means your highest-value customers are overpaying to cover everyone else. One price for everyone feels clean and fair, and it is one of the most expensive habits a scaling company keeps. A single price assumes every customer draws the…

  • The pricing structure that sold itself

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    ← Field NotesPricing The pricing structure that sold itself How a tiered model with overages gave reps a lever before discounting, gave clients real choice, and quietly drove upsell. Most pricing conversations treat structure as plumbing and the number as the decision. That is backwards. The structure of a price book, how tiers, units, and…